Halloween is just a few short weeks away (did you know a quarter of all the candy sold annually in the US is purchased for Halloween?!). Seasonal events like Halloween bring people together – ideally at your trampoline park or active entertainment centre! Add to the fact that it falls around school holidays makes it an essential holiday for your business to focus some marketing effort on.
Halloween events and promotions can help your business gain interest and bring new customers through the door. So you’re missing out on a huge opportunity if you don’t look at how you can make the most Halloween for your business.
Get into the Halloween spirit with these frighteningly easy Halloween marketing ideas to boost your business this October.
Creepy costume contests
Kids love fancy dress, and a competition is a great way to get people to visit your trampoline park. Throw a themed party or ask customers to tag your park in pictures of themselves in their creepiest costume on your social media with a prize for the best dressed.
Offering deals and promotions during seasonal events is another great way to grab potential customers’ attention, and make them choose to visit you rather than your competitors. This encourages engagement with your brand, increases the likelihood that they will visit your park at Halloween and guarantees you will have guests in the spirit.
Customers love to come in and see your team getting involved in the fun so encourage your guys and ghouls to dress up too. Devil horns, a witch’s hat or a cape look great with our bespoke staff uniforms.
Share photos/videos of the Halloween fun across your social media channels, not only will people love spotting themselves in your posts, but it can also encourage visitors to come to your park. Just make sure you have permission from parents/guardians and anyone in them. And don’t forget the hashtags!
Novelty Halloween socks
Bouncers of all ages love our spooky Halloween socks! If you have ordered themed socks, encourage guests to share photos and videos of them bouncing in their spooktacular socks! Don’t worry if you missed out this year, speak to our friendly Account Managers to start planning your 2020 seasonal promotions and find out how flipping sock designs can boost your business. Get a quote now.
Spooky social media
Potential visitors look on social media for ideas for activities to keep their kids entertained during the autumn school holidays, so make sure your social media pages scream about the fun events and promotions you are running.
Adding Halloween touches to your existing profile photos or cover images is a fun way to incorporate it into your branding without losing your identity. Let the Halloween spirit take over your social media accounts by posting Halloween-themed images and messages.
Halloween offers the perfect opportunity to engage in a conversation with your followers. To generate engagement try asking people about their favourite things about Halloween or traditions they love, this will get a conversation going and you benefit from the boost in brand awareness as a result.
Ask customers to share their visit on social media – it’s a win win – they love sharing images of their #SquadGhouls (don’t forget to like, share or retweet) and you get free advertising for your trampoline park. Hashtags are a powerful tool to help you get found by people searching for Halloween. And don’t forget everyone loves a Halloween pun!
Help your Halloween marketing posts stand out with emojis; there are so many: pumpkins, devil, vampire, ghost, skeleton, witch, fairy, zombie, cobweb, spider and more.
Dress up your park with scary decorations
Add some spooky touches for a super simple way to get in the Halloween spirit without breaking the bank; a few well-located fake cobwebs, pumpkins and skeletons will give you the perfect ghostly vibe. The right music can go a long way to adding to the atmosphere, also think about what special effects you could add with ghostly lighting and smoke machines.
Throw a spooktacular party
As Halloween falls during the autumn school holidays it’s the perfect opportunity for you to plan a few themed days or evenings for parents to entertain their kids. Make it a costume party with themed activities to attract attendees. You could split times for age groups, with younger guests earlier in the day and make the day scarier as it goes on to a teen party in the evening. Can you offer face painting? It’s a great way to boost spend affordably.
Halloween is midweek (Thursday) this year, you could make the most of the Saturday and Sunday before with a weekend of Halloween themed fun! Events like a fancy dress Halloween disco, family fun days with games and prizes, or even put up a projector and screen to show spooky movies after bouncing with popcorn and child-friendly films (classics like Casper, Hocus Pocus and The Addams Family always go down a treat).
Start marketing your activities as soon as you can so people can include your active entertainment centre in their Halloween plans. Promote your event via social media: use your own pages and any local groups to spread the word as far as you can.
Theme your treats
Little touches can make all the difference, think about how you can theme your food and products to help people get in the Halloween spirit and boost your additional sales. Favourite Halloween foods like pumpkin spice, witches brew, flavoured slime (slushies), and other spooky treats scream Halloween.
Take lots of photos and post them to Instagram, Facebook, and Twitter, for Halloween marketing social media is a great way to promote your Halloween-themed products.
Welcome community trick-or-treating
For children trick or treating is the highlight of Halloween, so what better way to encourage people to visit your active entertainment centre than by welcoming trick or treaters with sweet treats?! Make sure you include a flyer or coupon for a return visit and tell everyone about it on your social media.
Seasonal campaigns are a great way of encouraging customers to visit your business, and Halloween is no exception! It is a great time of year to have some fun with your promotions. We hope you found these Halloween marketing ideas scarily good!